QUALITY. TRUST. INFLUENCE.
Driving consumers to action with reliable, practical content Home-Doers want most!
Today’s Homeowner is the trusted multimedia home improvement brand helping REAL homeowners handle REAL repairs, maintenance and improvement projects around their home. Our consumers are active home enthusiasts, planning on average 15 project/product purchases in the next 12 months.
What Our Clients & Colleagues Are Saying
We connect with Today’s Homeowner, in part, because of the varied media platforms they offer. Partnering with them helps us deliver our message to customers in ways we couldn’t do for ourselves. They’re on the cutting edge of what’s going on in the (home improvement) marketplace, which is where we want to be as well.
Carrier works with Today’s Homeowner across its wide platform of owned media from radio to web and TV to social. We appreciate the ability to target his highly engaged audience and to build content that serves both our needs. Carrier has expanded our relationship and is taking full advantage of the wealth of customer experiences the brand delivers. Today’s Homeowner is a vital, annual part of our media plans and will be for a long time.
Partnering with Today’s Homeowner has allowed us to connect with homeowners who are already interested in home improvement, which is an easy transition to woodworking. Through the various channels – TV, radio, digital and web – Danny exemplifies a well-known, trusted veteran in the industry, while Chelsea’s series is a perfect fit for our younger customers who are inspired to improve their homes in their own way. Woodcraft easily serves as another source of information and advice, so the partnership just makes sense.
In a recent interview with Fox News concerning consumers’ perceptions of some home improvement reality television shows, GWYN DONOHUE, EXECUTIVE DIRECTOR of the NATIONAL ASSOCIATION of HOME BUILDERS, had this to say “…After all, it doesn’t take a math genius to figure out that most Americans don’t have $1 million laying around for a second home, and the kind of kitchen a $5,000 renovation gets you won’t include granite countertops and a smart fridge that sends its inventory to your phone. For more practical numbers I recommend watching Today’s Homeowner with Danny Lipford.”
See What A Partnership With Today’s Homeowner Delivers For Your Brand